7 Winning Attitudes for Success in Business

While I believe many small businesses have the potential to be better and stronger than they are today, success in business or in life starts with mindset! Here are 7 success attitudes I find helpful:

In business there are no mistakes only learning opportunities. Things you try will not always work as planned. Don’t dwell on the failures, but use them to your benefit. Be willing to take calculated risks, learn from your actions and keep moving forward.

I know I can. You control your destiny – believe it and own it. Remember the words of Henry Ford “Whether you think you can or think you can’t, you are right.” Take ownership of your decisions, accountability for your actions and responsibility for your results.

Time is my most valuable asset. Instinctively we know that time is money. Invest it wisely in the tasks and activities that support your business, personal and relationship goals.

I don’t know what I don’t know. Personal and professional growth requires an open mind and a willingness to try new things. When you think you know everything, you close your mind to learning. Don’t shut out ideas or innovations with an “I know” attitude.

Business is fun! You probably thought so when you started your business with a vision of more money, time and/or freedom. If the fun is gone, time to get it back. Take control. Revisit your vision. Get re-energized. Create a business that works FOR you – one that is simple, fun and profitable.

An attitude of gratitude. As a child, my parents often said, “be grateful for the little things and the big things will come”. Take time to acknowledge and appreciate the little acts of kindness, successes and accomplishments that occur each day. When we focus on the good stuff, we build positive energy that attracts more good stuff. Be grateful and stay positive.

It’s not what I know, but what I do. Most people have an abundance of ideas or goals. But until you start to take action, nothing will change in your business or life. “Opportunity is missed by most people because it is dressed in overalls and looks like work.” While the quote from Thomas Edison makes me laugh, it is a reminder than personal and business success requires work. Make doing a priority.

With a different mindset and a winning attitude, you have the foundation for a better business and life.

10 Cool Tips on Starting a Small Business on Your Own

And finally, sure you’re in it alone, but that doesn’t mean you can’t connect with millions of other professionals out there with a ton of helpful advice to offer. Use all available web resources to tap into advice and build your business network.

There are few more challenging, exciting or potentially rewarding endeavors in life than starting your own business. Setting out on your own can feel everything from unnatural to downright foolhardy, but if you’re among the select few that manage to get it right just be set for life.

Sadly, there’s no blueprint for getting it right in every single business area across the board, but at the same time there are plenty of tips and tricks guaranteed to set you in good stead.

Here’s a quick look at 10 of the coolest tips you’ll come across for starting out a successful business of your own:

1 – Expect a Rocky Transition

If you expect to go through the process without a single doubt or moment of confusion, you’re barking up the wrong tree. When starting out alone, you’ll question your sanity, wonder if your goal makes sense and probably panic a little. This is natural, so don’t be afraid of a little inner turbulence in the early days.

2 – Fake It Until You Make It

So you’re not a high-flying business leader yet – that doesn’t mean you can’t pretend you’re one. Even if you’re not making a penny yet, dress as if you were running an important business, schedule your working days and stick to your itineraries like glue – all positive habits you can’t form soon enough.

3 – Minimize Risks

Savvy advice in all areas of the business world, but as you’re on your own you really can’t risk big losses and setbacks. So while it might mean keeping your targets and ambitions low for a while, keep risks to absolute minimums.

4 – Remember Downtime

And while you’re burning the candle at both ends, don’t forget that without measured and structured time off, you’ll never be at your best when it matters most.

5 – Don’t Fear

You won’t be confident until you know what you’re doing is right and this will take some time. So in the meantime, accept that you’ll run into a few confidence issues and don’t be afraid to be afraid.

6 – Seek Inspiration

Think of who it is that inspires you most and what it is about them that gets you fired up. From business leaders to political icons and really anyone else you admire, take a leaf from the book of your idol and be inspired.

7 – Recognize Procrastination

When you’re building a business all alone, you and only you can draw the line between time wasted and time well-spent. Don’t let procrastination ruin your chances.

8 – Accept Failure

Not of the business, but rather of your ideas. If something clearly doesn’t work, don’t flog the hell out of it just to save face – walk away and learn from your mistake.

9 – Ask for Help

If you’re wholly intent on going it alone from start to finish, there’s no harm in using your family and social circles for a little fresh input from time to time. Asking for help doesn’t constitute failure – struggling alone and eventually going bust however does!

10 – Network

And finally, sure you’re in it alone, but that doesn’t mean you can’t connect with millions of other professionals out there with a ton of helpful advice to offer. Use all available web resources to tap into advice and build your business network.

9 Website Design and Marketing Tips to Improve Your Local Business

The top 9 local search engine marketing tip series intends to help business owners better reach a local demographic using web sites and tools on the Internet. If you do not have a well coded website, get one. Then, use these local search engine optimization tips along with other research because this article alone will not cut it. This article is just a summary to follow, and you should seek out more information on how to increase your Google Page Rank and lower your Alexa Rank.

Tip #1: Create Quality Content With Plenty of Keywords.

Search engines and customers use keywords and phrases to find your website. Make sure you use plenty of the words you would like to be found for in the text of your website. Website designers and owners should create plenty of pages that display all of the content necessary to tell a search engine to show you as an expert for your keywords.

Take the time to look at your competitors’ websites and try and have at least as many pages as they do, if not more. One last important tip for local search is to take every opportunity to put your location in your text. This helps for Google Local rankings, and the value of your Alexa ranking means you can charge advertisers higher fees for placing banners on your blog.

Tip #2: Update Content Often With Local Information.

Take every opportunity to add new pages to your site which discuss local topics and events. Search engines will see that you are discussing local events with local keywords and move up your ranking as a local expert. Participate in local events and get your company name on charity and community websites with links back to your websites. These types of links are invaluable and can only be acquired through hard work and giving back to your community.

Tip #3: Use Available Resources – Some Recommendations and Examples Provided

One of the best tools we have found to help promote websites locally is the Google Business Tools suite. This amazing resource center allows website designers and managers analyze, manage, advertise, and invest in a websites online presence.Google has put most of their main business tools together in one location for easy use and understanding.

Check the relevant website design resources out, read about them, and sign up for the ones that apply to you: Google Website Optimizer, Google AdWords, Google Apps, Google Webmaster Tools, Google Base, Google Local Business Center and Amazon’s Alexa Internet Business Suite.

Tip #4: Pay Per Click – Monitor Closely and Spend Wisely

If you can set up and optimize your pay per click campaign it can be very successful and sometimes the results are amazing. That being said, we have witnessed many different cases where Pay Per Click advertising has burned through an entire budget in a couple of days. This can happen if you don’t take the time to read through the entire process before making your section. Use Local words in your PPC campaign to save money by competing locally instead of globally.Remember, spending money to make money is necessary, but spend wisely.

Tip #5: Local Search Engines: Google Maps, Yahoo! Local, Bing Local

This is an obvious and easy way to increase your local exposure. We have all use Alexa search tool that has given results with a map and indicator dots on related business locations. If you would like to come up for these types of local searches,carefully submit for these specialized location based results. The search engines will often request some sort of verification through call back or traditional mail and pin verification.

Tip #6: Yelp!

Take the time to list yourself on Yelp and register your business. Make sure that you spend the time on these postings that you would for any piece of marketing material for your business. Yelp!, or websites like it, is sometimes the only chance to give an impression you will have with a customer.Be careful. These types of listings are double edged swords. If you don’t maintain a high standard of service and quality, this will also be the location that customers will go to vent about their frustrations. These listings will also count as a quality inbound link for search and is useful to increase your search ranking.

Tip #7: Chambers of Commerce

You should become members with at least one local chamber of commerce. This is a great way to establish credibility and become a member of your local business community. Once you have this membership, make sure that your listing on the chamber website is a direct link to your website. Chambers of commerce are considered to be local experts, and their link to you is a valuable one.

Tip #8: CitySearch

CitySearch is very similar to Yelp in that it is a popular local search engine. Make sure that you spend some quality time explaining yourself and your business. You should also make sure to check back and monitor your reviews often.

Tip #9: Press Release Services, Face book, and Twitter

Social Media and local publicity can be very important for local results. Make sure to use locations and city information in your profile descriptions. Search engines will look at social media websites, and if you do a good job of mentioning local search words with your search engine keywords, you will begin to see additional results in the social media results sections of search engines. Press releases can be the most important local marketing item a business can employ.

Top 10 Tips To Start An Internet Cafe

An Internet café is a place where people, who do not have proper computer setups, visit to have access to a private computer for an allotted time. Every computer has an Internet connection, and the users have to pay charges to the café manager for the time spent on the computer. The size of an Internet café can vary from a small room having 10 computers to a huge room with a hundred computers.

We are living in a time when the Internet is the most powerful medium. Therefore, starting an Internet café is naturally one of the most lucrative businesses. Here are some basic tips if you are planning to start an Internet café business:

#1. Budget – The first thing to consider while setting up an Internet café is the budget. Even a small café with 10 computers, Internet connection, routers, and other basic accessories is heavy for a single wallet. It is advisable to take a loan from a bank or borrow money from friends.

#2. Location – The location can decide the success rate of your café. Therefore, you need to find an ideal place to set it up. School and college students are most frequent to Internet cafés. So, you should consider building the café near a school or a college. If that is not possible, then make sure the area has high foot traffic and less competitors around you.

#3. Style and Comfort – Buy comfortable chairs for the café room. Get some stylish items and use them to decorate the walls. You also need to make the lounge look attractive and inviting with stylish carpets and couches.

#4. Hardware – You should offer better facilities compared to your competitors. You should focus more on getting the best processors, Hard Disks, RAM cards and graphics cards. Do not waste too much money on headphones and other accessories.

#5. Software – You need to install necessary software in every computer for the customer registration and log-in. Ask the customers to carry their IDs every time they visit your café. Block the pages that have a risk of a virus attack. Buy good and reliable anti-virus software. Make sure to clear cookies and history at least once every day.

#6. Connection – You should always remember that a fast Internet connection is the USP of any Internet café. So, you should spare no expense in getting the fastest connection. Set up a Wi-Fi network, and check whether the router is working properly or not.

#7. Promotion – You need to create accounts for your café on popular social networking sites. Ask your customers to become followers. You can use these accounts to connect with your customers and let them know about upcoming events or offers. You can also organize a “game night” once a week. These activities will boost your popularity very quickly.

#8. Food – You can have a food counter inside your café. Include small and popular finger foods. Do not go for anything heavy. Add favorite items to your menu that are not available in other Internet cafés. You can also offer complementary coffees to regular customers. This will make your café famous and more preferable.

#9. Membership – Your customers must have the choice to become “elite” members. Provide them with membership benefits and discounts. In the long run, these memberships will give you a loyal customer base.

#10. Other services – Provide your customers with faxing, scanning and printing facilities. You can even sell blank CDs, DVDs and USB drives, as Internet users frequently need these accessories.

7 Tips To Improve Your Posture at Work

1) Don’t let your commute wreck your back

According to US Census Bureau data, the average American commutes 25.5 minutes to work each way, and nearly 10% of us spend as much as an hour or more driving each way. Most of us fail to configure our car seats for correct ergonomics, so our time behind the wheel can seriously harm our posture.

Driving with your hands toward the top of your steering wheel tends to pull your shoulders forward, which causes your chest to collapse, rounding your upper back and leads to a hunched posture. Instead, next time you’re driving to work, try the 9 and 3 o’clock positions on the steering wheel, or even 8 and 2. You’ll immediately notice the lowered hand positions open your chest, which encourages a straighter upper back and a more erect driving posture.

2) Make every doorway a reminder to keep in good posture

I originally read about this tip in a book by Leil Lowndes. Walk into every room-even if it’s empty-like you’re the guest of honor. This may sound a bit strange, but it’s a great tip. Use every doorway you walk through as a reminder to keep your head up, your chin up, your shoulders back, and your chest slightly out. Most of us pass through dozens of doorways every day, and using those door frames as a reminder to get yourself into great posture is a powerful, easy technique.

3) Palms up for good posture

This is another very basic tip, but it requires very little effort and it’s highly effective. This is a simple way to get yourself back in good posture, especially when you’re seated. I do this at my desk throughout the day, because after a while in the seat, my shoulders tend to round forward. With your elbows at your side, simply face your palms toward the ceiling. This simple move can pull your shoulders back and bring your shoulder blades closer together, which opens up your chest and immediately improves your posture. Try it right now-it really works.

4) Do shoulder rolls at your desk twice a day

Sitting at a desk eventually causes all of us to round our shoulders forward, so occasionally it’s a good idea to loosen them up and get back into good posture. For this simple exercise, sit tall in your chair with your feet flat on the floor. Shrug your shoulders and roll them back, feeling your shoulder blades drawn down as you do. You should feel your chest stretch as your shoulders pull back. Do four or five rolls, then relax and take a breath. Repeat the rolls two or three times and do this exercise twice a day.

5) Raise your monitor

One of the easiest ways to improve your office ergonomic setup is to make sure your monitor is set to the correct height. If your monitor is too low, the tendency is to tilt your head forward, and each inch your head goes forward adds 10 lbs. of pressure on your neck and upper back. Using a ream of paper or two, or a monitor stand that can be purchased at any office supply store, raise your monitor so that your eyes are level with the top of the monitor. You’ll notice the difference immediately and your neck will thank you.

6) Use (or make) a lumbar support

Many of today’s desk chairs do not have adequate lumbar (lower back) support and as a result, many of us have developed lower back pain, in addition to poor posture. After sitting at your desk for prolonged periods of time, there’s a natural tendency to lean forward, which often pushes your lower back outwards. This unnatural posterior curvature of the spine is often the cause of lower back pain. There are dozens of accessory lumbar supports available, or if you want to make your own, you can roll up a towel and use a few rubber bands to keep it from unrolling.

7) On your drive home, use the rearview mirror trick to stay upright

At the end of a long workday, most of us fall into our car and sit in a slouched position as we drive home, furthering the habit of poor posture. But this simple tip is a surprisingly effective way to keep upright during your commute. When you first enter your car, sit in upright posture, with your chin up, your back straight and your head high. Adjust the rearview mirror so that it is correctly aimed for this position and commence driving. Over time, we all have the tendency to settle into our seats, so when your posture does begin to slouch, you’ll have an instant reminder to sit up because your mirror will now be aimed uncomfortably high. Get yourself back into upright posture and the mirror will be back in the right position. As little as an inch or so of slouching makes a surprising difference in the mirror’s position, so use this simple tip to keep yourself in good driving posture.

The 7 Forces Of Business Mastery

Starting with the end in mind, I want you to envision consistently creating raving fans and a raving culture for your business. Everything you are doing is to accomplish this goal.

1. Know where you really are. Create a business map to get from where you are to where you want to be.

2. Constant, Strategic Innovation. All business fundamentally comes down to 2 core things. Marketing and Innovation. These are the only 2 things that make money in any business.

3. Constant and Never Ending Improvement of World-Class Marketing and Product Promises. Your products and services must be the best.

4. Constant and Never Ending Improvement of Sales Mastery Systems. Do you use a system to succeed?

5. Constant Anticipation for the power of financial and legal analysis. Most people don’t pay attention to this until it is too late. Every successful business needs advisers for legal and financial issues.

6. Constant Optimization and Maximization. Draw out the experience your customer goes through and see where you can add more value to this process. Most people are blind to advertising because we are bombarded by it. People will remember the experience they have and how they felt after interacting with you.

7. Constantly Create Raving Fans and Culture. People are going to keep buying and will stick around. Remember your best customer is your current customer.

Now ask yourself some quality questions. Listed below are the exact questions Steve Jobs asked his team when he revolutionized Apple.

1. What business are you in? Their first answer was they were in the computer business.

2. The next question was, what business are you REALLY in? We are actually in the business of connecting people with their greatest passion.

3. What business do we NEED to be in? We are in the computer business, but we NEED to be in the music business. This is when the iPod and iTunes were created. These same questions then led them in the iPhone business.

Now ask these questions of yourself. Why did you get into your business originally? Why are you in it now? Every business needs 3 types of people to be successful.

1. People Who Are Entrepreneur Minded

2. Managers and Leaders.

3. Artists To Implement Your Concepts

If you personally don’t have all these qualities, team up with those who do. Implement these 7 forces, ask yourself critical questions, and watch your business flourish into what you dreamed it would be.

Top 10 Benefits of IT Project Outsourcing

Outsourcing IT projects can be a great idea if it is done correctly. Therefore, here are the ten benefits of outsourcing IT projects.

1. Control IT Costs

Outsourcing converts fixed IT costs into variable costs and allows you budget effectively. In other words, only pay for what you use when you need it.

2. Reduce Labor Costs

Hiring and training an IT staff can be very expensive, and temporary employees don’t always live up to your expectations. Outsourcing lets you focus your human resources where you need them most.

3. Trained, Experienced, Qualified, Certified.

If you’re not IT trained, how do you assure an employee is qualified? Certifications like Microsoft Certified Systems Engineer (MCSE) are important, but so is experience.

4. Qualified doesn’t Equal Experienced

Few problems are new for leading IT service companies, which see related problems multiple times. An in-house IT employee leads an isolated existence no matter how much they train. We’d all rather an experienced doctor; the same is true for IT.

5. Increase Efficiency and Competitiveness

Organizations that try to do all IT Services in-house themselves can have much higher research, development, and implementation time, all of which increase costs and are ultimately passed on to customers.

6. Quickly Implement New Technology

A quality outsourced IT service organization will have the resources to start new projects right away. Handling the same project in-house might involve weeks or months to hire the right people, train them, and provide the support they need. For most implementations, quality IT companies will bring years of experience in the beginning saving time and money.

7. Stay Focused on Your Core Business

Businesses have limited resources, and every manager has limited time and attention. Outsourcing can help your business stay focused on your core business and not get distracted by complex IT decisions.

8. Reduce risk

Every business investment carries a certain amount of risk. Markets, competition, government regulations, financial conditions, and technologies all change very quickly. Outsourcing providers assume and manage much of this risk for you, with specific industry knowledge, especially security and compliance issues. They generally are much better at deciding how to avoid risk in their areas of expertise.

9. Level the Playing Field

Most small businesses can’t afford to match the in-house support services that larger companies maintain. Outsourcing can help small companies act “big” by giving them access to the similar technology, and expertise that large companies enjoy. An independent third party managed cost structure and economy of scale can give your company a competitive advantage.

10. Compliance and Security

Is your firewall up to date? Do you have a DMZ installed? Do you audit your Workstations and Servers? Has your company implemented PCI security standards and work to maintain those standards? For example, Businesses have more ways than ever to prosper by taking many forms of payments such as Credit and Debit Cards, Gift Certificates, E-Checks, Wire Transfers to name a few, but with these forms of transacting also comes the need for due diligence. By outsourcing a qualified Manages Services company who is familiar with PCI Compliance standards

Now, where should a company look for IT outsourcer?

7 Tips for Creating an Effective Website for Your Business

Your business website is a platform for reaching out to your customers and potential customers. You want to engage your customers with your site through offering them useful information while highlighting all that you offer.

Consider the following 7 tips for creating an effective website that serves your business well:

Look at Your Site from a Potential Customer’s Perspective

Try to look objectively at your website the way a visitor to your site looks upon it. Is the site too ‘busy’ looking with annoying pop-ups, graphics, grating sounds or music, and long blocks of uninterrupted text? Is it difficult to navigate your website? Is it difficult to find your contact information? Does your site truly represent what your business is all about, and represent properly the products and services you offer?

Have Quality Content on Your Website

Content is vital to your website. However, this content must be useful and current information that is relevant to your visitors’ needs, questions, concerns, and interests. Why would they bother to stay on your site if you only offer them fluff – content that’s focused on the hard sell? You must offer site visitors quality information, advice, tips, articles and resources that speaks to their reason for visiting your site in the first place.

Incorporate White Space

Make your web pages clean-looking and less crowded with ample white space. White space breaks up chunks of text, which makes reading easier. White space contributes to the organized, orderly look and feel of your website. White space enhances the elements of your site that it surrounds.

Keep Your Page Layout Conventional

A conventional page layout is less confusing and irksome. It promotes easy and efficient reading and viewing on your website. Conventional page layout presents an orderly structure for engaging with content on your site – whether text, video, audio, graphics, and photos. Too complicated of a page layout can confuse your visitors. It can make their perusing of your site an annoying exercise.

Search Bar Simplicity

People often like to search sites via a conveniently located search bar. They don’t want to go on a hunt to find that search bar. In their frustration to find it, wherever it’s buried, they may give up and exit your site. Therefore, make your search bar highly visible.

Test, Test, Test

On a regular basis, test your website. Make sure the search bar is functional; make sure all tabs on the navigation bar are functional and lead to the right pages. Check that all links you’ve embedded into your site are working. In addition, make sure that all video you offer for viewing is clear, and the same goes for any audio files. If e-commerce is part of your website, make sure that your shopping cart process is secure, addresses privacy concerns, is easy-to-use, and processes transactions efficiently.

Update Your Content

Keep your website fresh and current with updated content. Update on a regular basis, whether daily, weekly, or monthly, depending on what your business focus is and what you offer in terms of products and services. If you have a blog on your website, do regular postings. In addition, keep your website updated with new and informative articles.

Follow the above 7 tips for creating an effective website. These tips will help make your website visually appealing and user-friendly. They will also make your site a go-to place for quality informative content – and with all this, you’re better promoting your products and services and taking your business to new levels.

Mobile Vending: Top Ten Keys To Success

The mobile vending business can be a rewarding and challenging career. There are keys to success that if followed can help almost anyone achieve their financial goals. I have taken what I have learned in the wholesale ice cream industry and condensed it into the ten habits that are necessary to prosper. I am sure there are other skills needed but In my opinion these are the ten most important. In the long run habits or routines can be added but this is a good beginning and will give you the base to build off of.

Responsible. I know this sounds obvious but there are a lot of people out there that think they know what being responsible means. Not everyone knows. I suggest you find a mentor, friend, or someone that is successful in business and ask them. Look it up if you have to. You, as a business owner, have many responsibilities to your family, employees, yourself… etc. It is a long list. Learn about it and live it. This is one of those things you have to be certain you know what it means.

Organized. It is crucial that you keep every aspect of your business organized. The only way to be sure of what works and what doesn’t is to stay organized. Do not try to remember everything. That may work at the start when you are small but as you grow it will become toomuch. Be organized from the beginning and it will be much easier to stay organized.

Flexibility. The ability to change course or plans and knowing when. I would include learning from your mistakes as part of being flexible. You realized you made a mistake and you have the wherewithal to realize it and make the needed changes without letting it become a bigger problem.

Resilient. In my opinion, being resilient can be the toughest to maintain. Staying resilient when others would have given up or when the taxman is making it increasingly painful or through whatever hardship you are facing can be challenging and rewarding.

Courteous. A courteous and polite business owner promotes repeat customers and referrals. It can be difficult to be courteous all of the time but it is a talent that can be cultivated. The way the owner acts will reflect on others and set the tone for how your employees treat your customers.

Good with People. This is different than being courteous. It is important to be friendly and likable. Customers who are comfortable will visit again. Also, being good with people opens up doors to networking which leads to better business opportunities.

Presentable. It is perfectly acceptable to dress in the latest fashion at the club or other social event but when it comes to dealing with the public it is best to dress conservatively. Keeping yourself and your clothes clean and presentable gives your customers confidence that the products you serve are clean and safe. There aren’t many quicker ways to lose a customer then handing them food with dirty nails.

Vehicle Maintenance. It will seem overwhelming with all of the other things to do but look at it like a cowboy looks at his horse. The cowboy, no matter how long and tough the day, always takes care of his horse before taking care of himself. The cowboy does that because without the horse he is out of business. If your vehicle breaks down because of lack of preventative maintenance then you are out of business.

Do your homework. As in know what you are getting into before you start. Do the research on what local permits are needed and what are the tax implications. You may find out it is not for you so it would be better to find that out before you make an investment in time and money. The research you do now will help you avoid the pitfalls that could ruin your business before getting it off the ground. Find the lawyer and accountant now so that you can take advantage of their knowledge and experience from the beginning.

Keep your mind and body clean. This could be the most important factor. If your mind is not clear then it is tough to make clear decisions. If your body is not right then it is tough to work the hours necessary. Let us be clear. No one is suggesting that you should live link a monk or be physically fit like an Army Ranger but keeping a clear mind and staying reasonable healthy will payoff in the long term. Taking time off to spend with your family and friends is part of keeping your mind clean. You will need to find the work and life balance.

There may be some other characteristics to add to this list but, in my humble opinion, this encompasses what is the most important. For the most part, anything else will stem from one of the above. My advice would be to take each of the factors above and research one at a time until you have a firm grasp on what it means. If you feel as if I have left something out then please feel free to print this out and add to it or share it and improve it. The goal here is to get you thinking about what it takes to run an ice cream truck or any mobile vending business and to make it profitable

Top 10 Best Ways To Market Your Business With Top 10 Lists

Basic top 10 lists can do a lot to market your business online, simply because they have ideas your market seeks. When you share the top ideas, especially when you’re part of the list, you show up on searches for other parts of the list. You’re ON the list, therefore they find you too.

When I started building my business there was a guy who did nothing but write Top 10 Lists of anything he could think of. His lists directed people to his favorite top ten of whatever he wrote about, and usually those were specifically things he was interested in. I may never forget my favorite of his lists. He had one that was called Top 10 Hotdog Stands in Denver. I remember driving home one afternoon from a meeting, hungry, tired, frustrated because the meeting didn’t go particularly well, and there it was hanging over the sidewalk, a sign that said, “Custer’s Hot Dogs”. I’d never been to the place, but I love hot dogs, so I had read the article. I remembered that Custer’s was number 3 on his list, so I pulled in and parked.

That was the best Hot Dog I remember ever having. I went back to my computer, looked up his website, and started looking for the other Hot Dog Stands he recommended. WOW! Those were some amazing Hot Dogs. And, I’ve been back to several of those hot dog stands since, even though his website has been totally gone for nearly five years. If I’m in the neighborhood, I still stop at those Hot Dog Stands. That’s good marketing!

If you’re looking for a great way to market your business, I’m telling you, “Top 10 Best Lists” are the WAY to go.

Ten Top 10 Best Lists You Could Write to Market Your Business

  1. Top 10 Biggest Competitors
  2. Top 10 Newest Concepts
  3. Top 10 Easiest Ways to Accomplish a Goal
  4. Top 10 Most Scenic Places to Do
  5. Top 10 Most Functional Habits of Leaders
  6. Top 10 Most Effective Ways to Get It Done
  7. Top 10 Busiest Days of the Year
  8. Top 10 Simplest Step-By-Step Programs
  9. Top 10 Phrases to Search in Your Industry
  10. Top 10 Marketing Ideas for Your Niche

Now just change the words that come after Top 10 and add your own thoughts, then write your top ten list to market your business online. Easy, peasy, right?

I can think of a million of these, how about you?