Knowing what exactly is personalized postcard printing is extremely important before you jump to the bandwagon of doing postcard printing and use it as marketing tool. As a matter of fact, size, paper stock, design file formats as well as coatings are the 4 elements considered when printing postcards. Each aspect has its important role to function to guarantee that you are getting the highest quality ever.
In relation to the postcard sizes, it doesn’t actually mean that there is a one size fits all. The reason for this is that, different sizes require different printing equipment. Even a slight change in postcard’s size may have an effect on its price whether you believe it or not. So to not be surprised by the prices of printing the postcard, it is a smart move that you get quotes first prior to printing it. Through this, you’ll have an idea on how much the postcards will cost you.
Matte and glossy finish are the two types of finishes that you can go for in your paper stock. If you like color on your personalized postcard, then you should go between CS2 and C1S stock.
In C1S stock, one side of it is glossy and one side is matte while when you are using a CS2 stock, both sides have been given a glossy finish. Between the said stocks, the C1S was used most often because the ink in postcard printing does not dry up on gloss part of paper stock so they lead in printing on matte side of stock.
When it comes to design file formats, it is vital that you inquire the printing company for the file format they’re accepting. Even though there are printing companies that accept various file formats, still some use limited formats and software programs for the creation of design. The procedure that these companies do is take the personalized postcard design file, convert it to the format they run and print it.
Finishing is equally important as the first two steps for doing postcard printing. There are two kinds of postcard coating or finishing and these are aqueous coating and UV coating. The latter provides that shiny feel and look to the postcard.
On the other hand, if you want something that lets you print postcards fast and doesn’t care much about the gloss or shine it creates, then you’ll do fine with Aqueous coating. Aqueous coating isn’t hindering continuous printing process primarily because of the reason that it dries fast.